We’re well into 2020 now, a whole new decade, and so far this year has ushered in a holistic, environmentally friendly, and cruelty-free consumer base to the beauty world. Cruelty-free makeup is in high demand from both millennials and Gen-Z right now and ethical brands are enjoying their just rewards.
What Does “Cruelty-Free” Actually Mean on a Beauty Label?
First of all, it’s a total myth that in order to be safe for humans to use they must first be tested on animals. Since it’s not necessary, why buy products that do it? Animal testing is cruel and many beauty buyers actively seek to avoid it. Be careful though, cruelty-free and vegan are two different things. Some cruelty-free beauty brands might use ingredients like eggs or honey that are not vegan. In the US there are no actual laws about the use of “cruelty-free” so check them out online before buying. You want to make sure no animals were harmed during the making of your products.
Here are 5 hot beauty brands that are certified cruelty-free makeup on Mira, the beauty app for conscientious beauty buyers.
1. Anastasia Beverly Hills
Anastasia has gone the extra mile, not only is their final product not tested on animals, but they have also made sure that all of their ingredients are cruelty-free as well. This female-owned and led company produces cruelty-free makeup and its founder is responsible for the “golden ratio” method of eyebrow shaping.
The Top Three Anastasia cruelty-free beauty products on Mira right now are:
- Dipbrow Pomade
- Glow Kit Highlight Quad
- Soft Glam Eye Shadow Palette
2. Fenty Beauty
Fenty is the cruelty-free makeup brand launched by the multi-talented pop star Rihanna. Her makeup line is known for being highly inclusive with foundation shades in over 40 tones and not a single one is tested on animals. Fenty ensures all suppliers and vendors are also cruelty-free.
The Top Three Fenty products on Mira right now are:
- Gloss Bomb Universal Lip Luminizer
- Killawatt Freestyle Highlighter
- Mattemoiselle Plush Matte Lipstick
3. Urban Decay
Rejoice! Urban Decay is not only 100% cruelty-free but it is also Vegan! They are also committed to helping end animal testing around the world. They have been certified by PETA as cruelty-free which is important because as we said, US companies can be a little loosey-goosey with the term.
The Top Three Urban Decay products on Mira right now are:
- Naked Heat Eyeshadow Palette
- Eyeshadow Primer Potion
- Heavy Metal Glitter Eyeliner
Tarte is 100% cruelty-free skincare and makeup that you can count on for a beautiful aesthetic that doesn’t harm helpless bunnies. Even their parent company, Kose, is certified cruelty-free.
The Top Three Tarte products on Mira right now are:
- Amazonian Clay 12 Hour Blush
- Tartelette In Bloom Clay Eyeshadow Palette
- Chrome Paint Shadow Pot
5. Jeffree Star
Jeffree Star has a motto, makeup is for humans, not animals! They are certified cruelty-free by LeapingBunny. They do not test on animals or do business with any vendors that do.
The Top Three Jeffree Star products on Mira right now are:
- Velour Liquid Lipstick
- Blood Sugar Palette
- Magic Star Concealer
If you’re looking specifically for the best cruelty-free makeup from top brands and want to make better purchasing decisions with help from a growing community of beauty professionals and beauty lovers, then you should check out Mira Beauty today so you never buy a bad beauty product again.